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It's Not Just the Jacket: Olive Green Is Back at the Forefront of Color Trends

Key Takeaways

Olive green has become one of the top trending fashion colors this fall, with the return of the 2016 jacket, structured handbags, and statement knitwear all prominently featuring the hue.
Given this color is adjacent to a neutral, investing in olive green pieces is smart for styling them for years to come—but today's bohemian-inspired offerings are anything but boring.

This year's delightfully playful color palettes are taking a moody turn, with fall's top trending colors split evenly between vivid jewel tones and unexpected neutrals. While not exactly barrier-breaking for fall, olive green is the latest entry in a long line of rich, cocktail-inspired color trends—bordeaux-soaked burgundy, foamy espresso, ultra-tangy lemontini, and the like—but this time, with a high-fashion backing that feels both mature and fresh.

Think of olive as the older, wiser, especially well-traveled version of last year's acidic Brat green (and thus a gorgeous trifecta for every autumnal mood board). Ahead, allow us to walk you through the olive green fashion color trend and why it's feeling fresh for 2025.

About the Trend

While a perennial fashion staple, olive hasn't always played the most trend-forward role. It's typically represented as a utilitarian shade, relegated to cargo pants and knitwear. It's also an unassuming pick for outerwear and footwear, as proven by most recent decades. But this season, it's crossed into statement territory, especially primed for styling alongside boldly contrasting shades like raspberry and cobalt (more on that ahead).

@ashleygraham / Instagram

The shade took a backseat in the ‘90s grunge era and 2000s fashion, blending into humble wardrobe staples like dresses and henley shirts. (Twilight’s Bella Swan loved an olive button-down, as a true sign of the times.) Around 2015 or so, the shade had a moment alongside other moody shades like maroon, navy, and mustard yellow. As millennial pink loudly dominated girlboss internet fashion circles, olive-toned outfits cemented themselves as indie sleaze classics in the background.

@izzipoopi / Instagram

As grunge aesthetics swung back around last year, we've seen an uptick in Tumblr-era nostalgia via this cohesive shade. It trended concurrently with the cozy English countryside aesthetic, a far different styling movement that blended practical olive pieces alongside sweaters, barn jackets, and trousers.

More recently, Coach bet on olive for the fall 2025 collection, and the collection's mini bowler bag is among our current faves. We've seen a wave of institutional designers like Prada, Fendi, Gucci, and Prada lean into the demure shade in collections for this fall, as well.

The Appeal

At its center, olive green is an unfussy color that promises unwavering timelessness. Riding the wave of high-texture fabrics this summer, olive pairs well with glossy oil-slick leather and soft suede. It's cool enough to blend with the '70s influence of bohemian trends, but it still retains a whisper of previous seasons' overarching quiet luxury.

@abimarvel / Instagram

Case in point: This shade practically dominated the fall 2025 runways. Silvia Fendi interpreted the shade in plush, gold-buckled fur coats and sheer textured sets in Fendi's offerings, while ready-to-wear designs at Gucci blended the shade (in boots, bags, and footwear galore) with jammy, '80s-maximalist violet and guava pink. That unexpected color combo is exactly what grants olive green its freshness this season (and ultimately, its safety as a good investment).

@brandonblackwoodnyc / Instagram

The color combo trend meets shoppers where they are, breathing fresh life into staple pieces and ultimately streamlined looks. Let’s dig into that outfit formula, shall we?

How to Style

This season's league of cool girls aren't impulse-buying every microtrend that passes their feeds—and that's a good thing, both to preserve the planet and to flex our styling muscles. Olive green is traditionally grounded in its practicality, giving you a blank canvas to experiment with punchy color combinations and experimental outfits.

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You might consider pairing your olive pieces with head-to-toe green (in shades of sage, chartreuse, and forest) or contrasting with a vibrant, dopamine-inducing color. A true standout pairing this season is raspberry and olive, a sartorial mismatch that supports this year's overarching sartorial playfulness. Some also opt to pair it with traditional autumn favorites (like a striped sweater, seen below) and unconventional pieces. Chaotic chic à la Carrie Bradshaw? Don't mind if we do.

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Olive green is also a safe choice when it comes to investing in a luxury piece, given its core longevity and overall wearability. Try blending a designer accessory or two (say, Celine's olive-rimmed Triomphe shades) with a more accessible outfit, or selecting a bag like the Elieze from Ree Projects to jazz up an office 'fit. The luxurious feel of the shade shines through, without committing to a head-to-toe look.

The Best Olive Green Fashion Pieces to Shop

Ready to place your order for some dirty martini fashion? Start with the below lineup, which highlights how olive green is as statement-making as it is wearable.

Aritzia Josephine Bomber